Selling For Success

The growth of a business starts with an idea, a spark and a belief that turns tired minds into a mass of energy.

The challenge facing many entrepreneurs is how to transfer that energy into sales, to persuade customers and colleagues to invest in the idea and grow together.

At Yellow Hat we offer three routes to successful selling from introduction to sales through to key account management. Our programmes are practical and engaging. Topics include:


  • Helping customers through the buying cycle
  • Utilising active listening in order to get a good understanding of what customers need(logical and emotional)
  • Matching customers’ exact requirements with the most suitable service or product
  • Using language to influence the customers’ decision making process
  • Managing a complex sale through the clients’ organisation



The training has given me a deeper understanding of customer service and customer needs.